What Email Platform Should Your Start-Up Be Using and Why

If you’re in the process of getting a start-up business off the ground, thinking about which email platform to use could be near the bottom of your to-do list. However, taking some time to consider this is likely time profitably spent. Not all email platforms are built equal, and selecting the one that best suits the needs of your business and ways of working could bring many advantages. We’ve done the legwork for you: below; you’ll find the email platform we recommend for start-ups and the reasons why we think it’s the best choice.

Our Recommended Email Platform: Spike

Spike is an innovative new business platform that’s designed for modern ways of working and doing business. It does away with traditional, clunky emailing and replaces it with instant-messaging style communication, created to promote natural workflow. But there’s no compromising on functionality: everything a ‘regular’ email platform can do, Spike can, too – but better. And it’s infinitely scalable, which is why it’s our recommendation for start-ups.

Switching Multiple Platforms for Single Workspace

Nothing gets in the way of productivity more than needing to constantly switch between platforms, apps, and tools to get tasks done. And as a start-up, you’re likely juggling a lot of balls and wearing many different hats – your time probably already feels spread way too thin.

Spike comes into its own here. It’s perfect for supporting the ‘all hands on deck’ approach of most start-ups, as everything’s unified in a single platform, making for a central workspace in which to get things done. Conversational email, collaborative notes and tasks, group chat, calendar, video and audio meetings, file management, and cloud storage are all available via the team collaboration app with Spike.

Promoting Better Collaboration

Productivity is key to the success of all businesses, no matter their size, but as a start-up, you need maximum bang for your buck. And this is in relation to everything from the output of your staff to your marketing budget.

To this end, you need an email platform that works as hard as you do – which is another reason we recommend Spike. It’s been designed specifically to boost productivity by promoting better team collaboration. What does this look like in practical terms? It’s a platform that allows staff to seamlessly switch from messaging to a quick video call and back again as part of a discussion about how to best connect with your target audience. Or enable you to stay in touch easily with outside partners or stakeholders, no matter where they are in the world.

The Beauty of the Priority Inbox

Spike can improve your start-up’s productivity still further through its priority inbox tools, too. As part of a small team, or possibly the only member of the team in the earliest days, there will be plenty of times when you really need to concentrate on the task at hand without the distraction of constant emails pinging in.

Spike’s priority inbox solution solves this problem and gives you (and your team) the breathing space required to focus fully on the job. The tool works by automatically sorting out the important messages from the ones that aren’t so urgent. The latter is then sent to another folder and kept out of your inbox, ready for perusal when you’ve got the time (and inclination). These less urgent missives could be Uber receipts, newsletters, and promotional materials; siphoning them off automatically makes for a satisfyingly clutter-free inbox!

The Scalability Factor

When choosing an email platform as a start-up, it’s important to consider the future. When you’re ready to scale up, can the platform scale with you? The great thing about Spike, in this regard, is that you can try the platform for free as an individual or a small start-up. The free plan is a good way to get an idea of how Spike works and to get started using the platform.

When you’re ready, switch to the Pro Plan, designed for professionals and small teams. The plan costs just $5 per user per month (billed annually) and offers a unified inbox for up to three email addresses, unlimited collaborative groups, tasks, and notes, video calls with up to five participants, 5GB storage, and priority support.

And when your business is ready to spread its wings still further, there’s still no need for the hassle of switching email platforms. Simply upgrade to Spike’s Business Plan, created for larger teams. You’ll pay $10 per user per month (billed annually), and get all the perks of the Pro Plan, along with a unified inbox with unlimited email addresses, ten participants per video call, 20GB storage, video call recording, SAML-SSO across devices, and VIP support.

The Takeaway: Why Spike is a Great Choice for Start-Ups

As a start-up, you want to get great processes and tools in place that run smoothly, can support your business’s unique ways of working, and can scale when the time’s right. Spike is our recommendation when it comes to choosing an email platform for your needs. As well as productivity and collaboration-boosting tools, we love the unified nature of this solution, which makes your day-to-day working life that bit easier. This means you can get on with the most important job of all, nurturing your start-up as it takes its first step into the corporate world.