Introduction – Ways You Can Market Your Regular Events Effectively
A good marketing strategy for any event requires you to know who your target audience is and what is the best way to reach it. For example, suppose you are trying to market a corporate workshop. In that case, your marketing strategy must cater to a more professional set of people, and your campaign should be more formal. On the other hand, if you want to market a weekly event at a restaurant, like a trivia night, the marketing should be more fun, lively and informal.
Marketing for a regular event requires reminders and keeping the audience engaged and interested. To do so, you must ensure that the campaign has varied and creative content. Creating content for it regularly can be difficult and costly, so you need to be smart about it. You should also use various platforms and tools to bring variety and reach out to a larger audience.
5 Ways You Can Market Your Regular Events Effectively
Here are five things you should remember when marketing for a regular event.
- Reuse and recycle
Creating new content regularly is not only challenging but also costly and time-consuming. It is a good idea to reuse old designs by changing them slightly. For example, you can create a weekly planner template and save it so that you can post it weekly but have new content on it too. It saves time but also gives a cohesive look to your ads. If you post or send out the planner on a particular day and time every week, people will likely notice it and keep track of it.
You can also reuse poster designs or banners, or email templates that you are using to promote the event. Social media flyer designs can also be printed out to create physical flyers that you can then hand out.
- Use social media wisely
Social media marketing has been a game changer due to its cost-effectiveness and colossal reach. Using social media platforms is now essential when promoting any event. You should figure out which platform is used more by your audience and use that more regularly. You should also create different content for different platforms but create one flyer posted across all platforms and provide all the event details.
You can post clips and photographs from the weekly event and tag the participants to get more viewers. You can also post sneak peeks about the upcoming event. You can also have a weekly post highlighting those involved in the event. For example, if it is a corporate event, you can post about people from your team and the speakers involved each week. It will allow the audience to learn more about the event and those involved.
Make sure your social media posts are eye-catching and fresh and contain a call-to-action button if your event requires registration.
- Create a hashtag
Creating a hashtag for your event allows you to compile all your posts in one place. Use a simple, short, unique hashtag for the event across all platforms so that users can instantly find your posts. You can also ask participants to post photos and testimonials with the hashtag so that those, too, show up when someone searches the hashtag.
Many individuals overlook email marketing, but it is one of the best tools. Like social media marketing, this is cost-effective and has an extensive outreach. However, with email invites, you can personalize them and add individual names, which makes them more likely to be noticed.
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You can send out weekly planners via email at a set day and time or send out posters or invites for the event that mentions all the relevant details. Just don’t forget to add a call-to-action button that redirects the user wherever they can register for the event or your website for further details. You can also add your contact information and social media handles so that people can know more about the event and your company.
People on your email list can also be offered special deals, exclusive discounts, and insights.
- Get the participants involved
Word-of-mouth marketing can do absolute wonders. Having testimonials and participant reviews can add to your credibility and show that you care about those participating in your event. You can ask old participants to send in reviews, post them on their social media accounts, and tag them. You can reuse these in your ad campaign and share them on your website, flyers, and social media accounts.
The bottom line
A diverse and creative marketing strategy is essential for a regular event, so things stay fresh and do not get repetitive and boring.
The success of any event can be gauged best by the number of people in attendance. Getting the word out regarding an event and bringing in a lot of people can be tricky, but it is even more difficult when it is a regular event. Thus, it is essential to have an intelligent marketing strategy.