How2Recycle: Empowering consumers to recycle better
When the How2Recycle project launched in 2012, its founders wanted to provide consistent and transparent on-packaging recycling information for consumers in the US.
The need for such a scheme is highlighted by a 2019 survey commissioned by waste management corporation Covanta, which found 62% of Americans worry their lack of knowledge is causing them to recycle incorrectly.
Currently operating in the US and Canada, the How2Recycle label is designed to help educate consumers on the disposal of recyclable items.
Speaking at the Sustainable Packaging Coalition Engage Conference at the design museum in London, the project’s lead, Kelly Cramer, said: “It tells consumers exactly what to do with all of their packaging, even when not to recycle something.
“Firstly brand owners and retailers become members of the programme, after that it’s voluntary.
“This means they can choose to add the label to one of their packages or to every package in their portfolio.
“Once a retailer or brand decides to label a package, they have to say what to do with all of the main packaging components, this means they can’t cherry pick and say that the box is recyclable, but then ignore all the plastic on the inside.”
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